Know your client so well they'll think you've been reading their texts
Right now, if someone asks who you help, you probably say something like "kids, teens, families, and sometimes adults," and every one of those people scrolls right past, because nobody hears themselves in it. This is the step most BCBAs skip, and it's why the marketing course and the Instagram strategy never landed. In Phase 1 you pick one person, learn what keeps them up at night and what they want instead, and collect the exact words they use, so the next time you post or talk about your work they read it and think, this person gets me.
You walk away with: A one-sentence niche and an ideal client profile written in your client's own words.
- Phase 1 Part 1: Who Do You Help?
- Introduction to Phase 1 Part 1
- Become a Magnet Baby!
- Master Your Niche
- Niche Practice: Examples and Non-Examples
- From the Vault Optional Videos 1 & 2 (Coaching and Feedback)
- Phase 1 Part 2: Know Your Client in DEPTH
- A Note on Ethics
- No Clients, No Problem
- Desires (Parts 1, 2, and 3 with Case Examples)
- Emotions and Thinking
- Patterns of Behavior
- Hardship and Values
- Phase 1 Wrap Up and Next Steps













